Apple’s success is built on streamlined simplicity and focus.

In the tablet market, the iPad is still the undisputed leader. One of the ways that Apple retained that status was this year’s introduction of a lower-priced iPad 2. Though its US$400 price tag is still enough to buy two Kindle Fires, it let Cupertino at least approach budget tablet territory. With next week’s launch of a smaller iPad, though, we may soon bid farewell to the iPad 2. That’s the theory postulated by Evercore…

"Apple’s success is built on streamlined simplicity and focus."

Rumours growing that gadget will be launched within two weeks by Apple

Apple’s new iPad mini is less that two weeks away – if rumours are to believed. The company will unveil the gadget on October 23, the AllThingsD website has suggested. An apparent silence from Apple had left many wondering if the company still planned to debut a smaller iPad Others had speculated that production delays may have forced it to postpone the device’s unveiling until later in the year. But it appears that neither is…

"Rumours growing that gadget will be launched within two weeks by Apple"