Amazon’s new Alexa Food Network service aims to make Echo the Peloton of cooking

Breaking Tech

Amazon is partnering up with Food Network on a new recipe service for its Echo Show line of devices, borne out of the interest it saw in users for recipes and cooking videos on the smart video speaker. The new Food Network Kitchen service, which is launching in October, will be available on phones and tablets, too, and will offer recipe saving and cooking directions – as well as exclusive live and on-demand cooking classes for Echo Show users.

On stage at their Amazon Devices Event in Seattle, Amazon showed off the upcoming service on stage, including a demo featuring an on-demand cooking class with celebrity chef Bobby Flay. It looks likely that you’ll at least get access to on-demand cooking lessons from a range of Food Network talent, since Amazon SVP of Devices Dave Limp also referenced Alton Brown on stage.

You can also ask Alexa for specific guidance at any step of the process, and she’ll provide answers to your clarifying questions.

Limp said that “you’re going to be able to have live classes as well,” which makes it sound like this will be a pretty full-featured competitor to something like what Peloton offers for fitness. Limp added that the live class instructors are still developing and “practising these in the studio,” so we didn’t get a chance to see yet how an actual live class will work on the Echo Show.

He did however have Bobby Flay speak directly about how he feels about the service, and the chef said that he’s excited about it because he “get(s) to be in basically any kitchen in the world, anywhere in the world, and I can teach people anywhere in the world how to cook.” Plus, he noted that it’ll have something like 80,000 recipes on board at launch.

This could be huge for Amazon, especially as it seeks to distinguish itself among the growing number of smart screen devices for use in the home. As it ramps up other efforts around health and fitness, too, this could be a key component.

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